Countries adopt a more liberal approach towards cannabis use Essay

Countries adopt a more liberal approach towards cannabis use - Essay Example To achieve this, I will follow a route map that includes three steps that involve showing the use of legislation in allowing cannabis use and the economic effects of policies about cannabis use. The third step involves showing how the nature of people has changed due to the new policies about cannabis use. In the recent past, some countries have started to change their policies about the cannabis use by legalizing cannabis use. Although different federal laws seek to control drug use, different states in U.S like Ohio and Columbia have legalized cannabis use leading to increased access, affordability, and consumption of cannabis (Marijuana Policy Project 1). Indeed, more people including students and juveniles are smoking cannabis, which defines the disadvantage of such policy in some countries or states. Two U.S states have legalized marijuana even as the House voted against the crackdown on medical cannabis. The legislation allowed patients and all adults to consume and grow cannabis in their neighborhoods, which increases the consumption of cannabis in America. As a result, cannabis is the most dominant drug in U.S with the United Nations claiming that about 4% of the global adult population smokes marijuana subject to the new legislations legalizing it (Beckley Foundation 1). Many people live in legalization states or travel to such states, which makes the society experience increased consumption of cannabis. The consumers equally ignore prices, which encourages juveniles and addicts to increase their consumption. Subject to its many uses, cannabis is one of the prominent plants and drugs in the world. By legalizing its consumption, the policy makers knew that such changes would enhance cannabis consumption, encourage more youths to start smoking it, and disregard the negative image that the public place on cannabis (Perkins 1). Subject to the increase in consumption, lack of crackdown on medicinal marijuana, the new

Marketing Plan for Company G Research Paper Example | Topics and Well Written Essays - 2500 words

Marketing Plan for Company G - Research Paper Example This discussion stresses that consumers with comparatively higher income level are likely to purchase electronic appliances as they want to make their life more convenient, and they are ready to part with their money for that. Individual with higher income level are inclined towards trying new commodities and thus would be a prime source of company’s initial revenue from the newly launched product line. In addition to the income level, geography is another important factor. The company should focus its marketing activities in mostly the urban areas as compared to the rural. There are several other different bases for identification of the target market. It must be kept into consideration that one segmentation variable must be superior to another in the hierarchy of variables. Other variables for identification of target market would be age, gender, occupation, education, social class, buyer behavior and lifestyle. This paper declares that the product of the company can be divided into three categories namely convenience goods, shopping goods and specialty goods. Following is the classification of the products offered by the company. The marketing objective if the company G would be to create awareness in the market about the newly launch product line. The company would have to organize various promotion and advertising activities in order to provide adequate exposure to the new product. Price Marketing objective related to the price would be to promote the product based on the criteria that the prices have been set for customers belonging to different income level. The strategy will assist the company in increasing its customer base as it would increase the target market when people from different income classes are indulged in the buying of the company’s products. Place Since the company has established a sound consumer base of franchises in its target market, the